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  • Writer's pictureJohn Shelburne

Let's Put Some Lipstick On This Pig



Who doesn't love the moment when a sales manager quotes a cheesy line from Glengarry GlenRoss or Boiler Room?



This type of sales manager is a muppet that breeds sales representatives only looking for a commission and not interested in solving the customer's problems.

Fortunately, this type of sales muppet is on borrowed time. No one wants to talk to a salesperson. Customers want to talk to experts.

Cold calls are dead. The robo-caller put the final nail in the coffin for that channel. So what do the downtown Mitch and Murry reps that go out on missions of mercy do now?


Learn to know how to prompt ChatGPT

kidding but not kidding


 

The Google


Google Tag Manager




 

If you want to find out who is behind all of the evil UI at FB u should read up on BJ Fogg. Completely unintentional. https://www.linkedin.com/in/bjfogg/

Adventure Media - The teacher on all of the Google material Udemy provides courses on his site (if i had the money i would hire them as an agency) https://adventureppc.com/training/courses


 

Reverse IP Lookup Tools (I want to see who is clicking on my site)

Leedfeeder (Reverse IP Lookup...not great but does the job and their blog is amazing)


Clearbit


Inside Sales Excellence (Best deal around. Get your entire group to sign up for Kevin's masterclass on Udemy)

https://www.patreon.com/insidesalesexcellence


Content Creation

Adobe AfterEffects - Motion Graphics

Photoshop

Podcasting

 


Brand and Platform Strategy



Books (i use audible and listen at 1.75x speed b/c material can get dry)

​Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

by Amazon.com Services LLC

Learn more: https://www.amazon.com/dp/B005ERYEGU/ref=cm_sw_em_r_mt_dp_A3Y4WJ57MQZTSBXMX4WK Flip the Script: Getting People to Think Your Idea Is Their Idea

by Penguin Group (USA) LLC

Learn more: https://www.amazon.com/dp/B07MPTXZ59/ref=cm_sw_em_r_mt_dp_TM172YEFNMX12M316AS6 I took all of these course and thankfully found Account Based Marketing b/c it ties it all up into a process.


ABM Guru

Jon Miller - created Marketo https://www.linkedin.com/in/jonmiller2/


Intent Data (This is the next big thing....u should run a free trial)


Market Analysis


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