William Robert Shelburne (Bobby)
January 13, 1972 - November 20, 2016
CatFIX is a quirky name for a company.
It was not conceived by a room full of creatives at a posh branding agency.
It was not an attempt to create an acronym for Consolidated Audit Trail and Financial Information Exchange protocol.
It's a tribute to my big brother, Bobby, who called me Catfish because his favorite song by the Grateful Dead was Catfish John.
I just thought it sounded cool when I said Catfix instead of Catfish.