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William Robert Shelburne (Bobby)

January 13, 1972 - November 20, 2016

CatFIX is a quirky name for a company. 

It is not a name conceived by a room full of creatives at a posh branding agency. 
 
It is not an attempt to combine the acronym for the Consolidated Audit Trail with the Financial Information Exchange protocol. 
 
It is a tribute to my big brother, who called me Catfish because his favorite song by the Grateful Dead was Catfish John.
 
I just thought it sounded cool when I said Catfix instead of Catfish.