CatFIX is a quirky name for a company. 

It was not conceived by a room full of creatives at a posh branding agency. 
 
It was not an attempt to create an acronym for Consolidated Audit Trail and Financial Information Exchange protocol. 
 
It's a tribute to my big brother, Bobby, who called me Catfish because his favorite song by the Grateful Dead was Catfish John.
 
I just thought it sounded cool when I said Catfix instead of Catfish.